Greece, Southeast Europe and Regional Markets - A Strategic Location

Greece is an ideal location from which to access the emerging markets of Southeast Europe and the Eastern Mediterranean, while also being perfectly suited as a gateway to the European Union from the Middle and Far East. Transportation, location, and logistics, as well as the EU and Eurozone membership, provide investors with important advantages.

The major Chinese shipping firm COSCO, for instance, selected the Port of Piraeus through a major investment to have access to the markets of the Mediterranean and the EU. In addition, COSCO and Hewlett Packard, the US technology giant, have entered into a strategic agreement to transfer HP products from Piraeus to these markets. IKEA, the Swedish home goods retailer, has expressed interest in creating a logistics hub in Piraeus, while the port is embarking on a major overhaul of its entire port infrastructure and the surrounding areas.