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Newsletter April 2011

INVESTMENT NEWS

Italy’s Valtur Invests in Greece

Italy’s Valtur S.p.a. owns 20 holidays villages worldwide and receives more than 230.000 guests yearly. It has recently added Village Resort of Hydra Beach in Greece to its portfolio.

Founded in 1964, Valtur is the first Italian Tour Operator to introduce the Holiday Village formula with a unique Italian style. The company has reached its ambitious goals through a business model based on continuous innovation and development, and has an annual turnover of more than 215 million Euro.

With research and strategic planning an important component of this Italian company with a global reach, Valtur S.p.a. tries to anticipate market trends and implements a diverse product strategy, offering three lines: Club, Resort and Tour, hoping to capture market share by targeting specific demographic groups.

This strategy has led the company to invest in Greece.

The Village Resort of Hydra Beach is on the Northeast side of the Argolida province, an area rich in tradition, archaeological sites, and natural beauty.

Hydra Beach is in the town of Ermioni, a picturesque coastal town located across from the island of Hydra, one of Greece’s most well-known island destinations. 

The Village, located on the Gulf of Hydra and surrounded by a large olive grove and beautiful vegetation, is approximately 200 Km from Athens.

One of the key attractions of such an investment is the possibility for guests to enjoy a stunning sun and sea holiday and combine it with visiting some of the most important archaeological sites in the western world, including the ancient Theatre of Epidavros and the ruins of Mycenae.

The resort has 307 keys, in Villas placed in the centre of the Village and standard rooms designed in local style.

Thalassotherapy
The resort capitalises on local resources and offers a wide range of Thalassotherapy treatments. Thalassotherapy (using sea water, thalassa is the Greek word for “sea”) represents a highly attractive offering in Greece, which is blessed with curative spring waters throughout the country.