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Newsletter December 2012


Greek Traders Visit China

The first Greece-China B2B Tradeshow was held in Beijing on November 29-30, with 20 companies from Greece participating.

Seeking more business-to-business cooperation with China, Greece showcased 20 companies from its food and beverage sector to China at a trade show which ran from November 29 to 30, in Beijing.

The event, which was inaugurated by Deputy Foreign Minister Dimitris Kourkoulas, featured companies specializing in olive oil, wine, cheese, honey and other niche products.

Minister Kourkoulas said, “We are trying to improve the existing framework, but in the end it is private initiative and action that counts,” he said, calling on entrepreneurs in both countries to take advantage of bilateral cooperation prospects.

The trade show was one of the recent steps Greece has taken to promote economic and cultural exchanges with China, said Pelagia Karpathiotaki, president of the Institute of Economic and Cultural Action Greece-China (IECGC), the organizer of the show, with the support of the Greek Embassy in China.

Ms. Karpathiotaki said tourism and agricultural products are both important economic pillars in Greece, but the latter is barely known by Chinese customers.

Virginia Patista, one of the exhibitors from a small, privately-owned Greek honey company, said that within hours of the show's opening, several Chinese businesses had already expressed interest in potential cooperation with her.

"A businessman wanted to introduce our honey to his supermarket chain. We will talk about details later, but I am confident about our products," Ms. Patista said.

Giorgos Mpiziotis, manager of Feleagoods Company, said "our products are mainly exported to European countries and we hope to develop a larger market in the U.S. and Asia."

"I think this trade show is really nice, because we can display our products by [tasting and showing] people face to face" he said.

Many Chinese entrepreneurs attended. Mr. Liu, who has been running an exporting business for years, said that the quality of South European products is generally high, even though the prices are more expensive than domestic products.