Greece’s Largest Mission at COSMOPROF WORLDWIDE BOLOGNA 2025

Athens, April 8, 2025 | Greece’s participation at this year’s Cosmoprof Worldwide Bologna 2025, organized by the Hellenic Investment and Foreign Trade Company (Enterprise Greece), was marked by the largest delegation yet, comprising 38 Greek companies. The event took place from March 20 to March 23, 2025, in Bologna, Italy.

Cosmoprof Worldwide Bologna is the premier global exhibition for the cosmetics and beauty industry, attracting hundreds of exhibitors and visitors from around the world each year. It serves as a central platform for creating international networks and enhancing the competitiveness of companies in the industry.

With Greece’s successful participation, Enterprise Greece contributed to showcasing the country as a rapidly rising power in the global cosmetics industry. Greek products impressed attendees and received positive reviews for their innovation and the high quality of their raw materials, positioning Greece as a strong player in the international market.

It is worth noting that this year, the exhibition space at Cosmoprof Worldwide Bologna increased by 5.8% compared to the previous year, hosting 29 national pavilions. A total of 3,128 exhibitors from 65 countries participated, representing more than 10,000 brands, and approximately 255,000 visitors from 150 countries attended the exhibition.

The main sectors of the exhibition were as follows:

• COSMOPACK (March 20-22, 2025): Focuses on the entire supply chain of the cosmetics industry, covering the needs for raw materials, private label production, packaging, and equipment.
• COSMO PERFUMERY & COSMETICS (March 20-22, 2025): For companies involved in facial and body care products.
• COSMO (HAIR & NAIL) BEAUTY SALON (March 20-23, 2025): Targeted at professionals in hair and nail care, showcasing the latest developments and innovations.

Mrs. Vasiliki Kouskouti, Economic and Commercial Affairs Counselor at the Greek Embassy in Rome, visited the Greek pavilions  and had the opportunity to meet with Greek exhibitors and strengthen their connections with the Italian market.

Commenting on the impressive growth of the cosmetics sector, Dr. Marinos Giannopoulos, CEO of Enterprise Greece, said: “Demand for Greek cosmetics has been on the rise in recent years, as confirmed by official data showing a 37.4% increase in exports from 2021 to 2024. This mainly concerns essential oils, fragrances, aromatic substances, perfumery products, cosmetics or beautifying preparations, soaps, and cleaning products. This upward trend is largely due to the exceptional quality of products and the innovations applied by Greek businesses in their production processes, which enhances the sector’s dynamic and boosts their export potential. Enterprise Greece actively supports Greek companies in this sector by undertaking actions and initiatives aimed at strengthening Greece’s beauty and personal care industry and increasing Greek exports on the global map.”