“SOFT HORIZONS” The groundbreaking project for the global promotion of Greek marble as part of Fuorisalone – Milan Design Week 2025, supported by Enterprise Greece

Athens, April 2, 2025, | The “SOFT HORIZONS” project, which promotes the brand “GREEK MARBLE | Then.Now.Forever,” will be presented as part of Fuorisalone – Milan Design Week, which will take place in Milan from April 7-13, 2025.

It is a unique experience that will reintroduce Greek marble to the world of architecture and design through one of the industry’s top exhibitions worldwide. Fuorisalone – Milan Design Week attracts the most prominent architectural firms from around the world as well as the most famous designers.

“SOFT HORIZONS” is part of Enterprise Greece’s strategic initiative for the global promotion of Greek marble, as part of the development of the “GREEK MARBLE | Then. Now. Forever.” brand. In addition to Enterprise Greece, it is also supported by leading Greek marble producers and exporters, who in alphabetical order are: Dionyssomarble, FHL I Kiriakidis, Iktinos Hellas, John Papagiannoulis Bros, Marble Sachanas, Marmyk Iliopoulos, and Stonegroup International.

This is the first time that 7 Greek marble companies are collaborating for the joint promotion of the new Greek marble brand, and with the support of Enterprise Greece, the message of “GREEK MARBLE | Then. Now. Forever.” will be conveyed to the global audience in collaboration with a world-renowned Greek design studio, “Objects of Common Interest.”

The project will be hosted at the new Alcova space, in the Passino Glasshouses, with the aim of highlighting Greek marble through light, transparency, movement, sound, and human interaction. Enterprise Greece invites industry stakeholders, professionals, and representatives of the international design community to discover up close the power and unparalleled aesthetics of Greek marble.

We look forward to sharing this exceptional experience with you.