The National Mission of Enterprise Greece in Milan Greek Fashion and Creativity Shine at International Exhibitions 2025

Athens, March 21, 2025, | Sixty-eight (68) companies participated in the mission organized by Enterprise Greece for the International Exhibitions Milano Fashion and Jewels, Micam Milano, and Lineapelle Milano, held in February 2025 at the Fiera Milano Rho exhibition center.

The first event was Milano Fashion and Jewels, which took place from February 22 to 25, showcasing a rich range of collections and innovative proposals in fashion accessories and jewelry. For the third consecutive year, Enterprise Greece organized 3 catwalks titled “GREEK CHIC BY ENTERPRISE GREECE” as part of the exhibition. Greek businesses presented impressive pieces from their collections, highlighting national identity and beauty.

From February 23 to 25, MICAM MILANO, the most significant European event in the footwear sector, opened its doors, showcasing new trends and supporting the selection and production of ecological materials. Greek footwear stood out for its unique designs, inspired by tradition and contemporary trends.

It is also worth noting that MICAM MILANO, having acquired the former The One event, hosted Greek companies from the fur industry.

A total of 1,758 international brands participated in the two exhibitions, and the visitors exceeded 40,000 from 127 countries. After the conclusion of Milano Fashion and Jewels and Micam Milano, Lineapelle Milano, focusing on raw materials and leather, began on February 25, with 1,100 exhibitors from 40 countries.

The “Greek Chic” logo served as a point of reference, enhancing the Greek identity within the exhibition space. The Greek creations impressed and highlighted the originality and quality that have made Greek products competitive in the global fashion market.

The CEO of Enterprise Greece, Dr. Marinos Giannopoulos, stated regarding Greece’s presence at the three exhibitions: “The upward export trajectory of Greek fashion companies was confirmed by their dynamic participation in the February events in Milan. In an undoubtedly demanding international environment, the need to support Greek entrepreneurs is crucial. In this context, Enterprise Greece stands firmly alongside Greek businesses, organizing and supporting their participation in top international exhibitions, while also designing and implementing targeted promotional actions.”