Trade Promotion Europe is a non-profit association founded in October 31, 2018 in Brussels, bringing together 13 european Trade Promotion Organizations (TPOs), its founding members: AWEX (French-speaking community of Belgium), hub.Brussels (Brussels area), BSMEPA (Bulgaria), Business France, (France), Enterprise Greece (Greece), Enterprise Lithuania (Lithuania), FIT (Flemish community of Belgium), ICEX (Spain), HEPA (Hungary), AICEP Portugal Global (Portugal), Trade Malta (Malta), Wallonia Be (Walloon community of Belgium) and Energy Service (Ministry of Energy, Commerce and Industry of Cyprus).
Enterprise Greece is elected member of the Board of Directors for two consecutive mandates.

Trade Promotion Europe’s main objectives are:

  • To promote and represent Trade Promotion Organizations (TPOs) in Europe, at an institutional level, as far as the European Commission is concerned and its competent Services (DG Internal Market, Industry, Entrepreneurship and SMEs, DG Trade, DG Energy)
  • To maintain dialogue and contribute to policy discussions at EU level but also with corresponding associations beyond european borders
  • To organise business meetings in accordance with the founding purposes of the association, always to the best interest of its members
  • To bring TPOs closer together in cooperation through the exchange of know-how and best practices
  • To further develop the association’s possibility to participate in the European Union’s call for proposals.

Enterprise Greece, as a member of TPE’s Board of Directors, designed and implemented its rebranding as Trade Promotion Europe-TPE (former ETPOA), as well as the brand’s new communication strategy for its members, the European Union Directorates and all its institutional stakeholders.