The COVID-19 pandemic has generated important challenges for investment promotion agencies (IPAs) forcing them to shift focus from routine investment promotion and facilitation towards crisis management, notification of investors of government emergency and economic relief measures, provision of crisis support services, and contribution to national COVID-19 business response efforts. The majority of IPAs (64%) have had a rapid response to the pandemic and have taken measures to continue to service the investor community online. Nevertheless, only 19% are taking their online facilitator role to a new level through the provision of comprehensive online COVID-19 related content and services for investors. The post COVID-19 era will likely bring permanent changes, including accelerated digitalization of IPA operations, more attention to investment facilitation and aftercare, and for many a shift in target sectors with more health, agriculture and digital industries in the mix.

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