ITC- Story: Young business owners find new strategies to deal with the pandemic, survey reveals

25 August 2020 |

ITC survey shows how COVID-19 is forcing enterprises run by young people in developing countries to think on their feet

The COVID-19 pandemic has left firms owned by young people in developing countries looking for new ways to survive and grow, a new survey by ITC reveals.

Answering the question ‘How has COVID-19 affected your business?’ survey respondents said they had seen a drop in sales − more than any other single consequence at 60% of responses.

The second most-cited effect was ‘temporary shutdowns’ for over 50% of respondents, while the and third-most cited effect was ‘employee absences’ (just under 50%).

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