International Exhibition PLMA΄S – WORLD OF PRIVATE LABEL

For more than thirty five years, PLMA’s annual “World of Private Label” International Trade Show, is held at the RAI Exhibition Centre in Amsterdam, The Netherlands, organized by the Union of Manufacturers of Private Labe products exceeding 4.500 members. Due to the pandemic caused by COVID-19, PLMA “World of Private Label” in 2020 and 2021 was cancelled.

It is considered to be the most important International Exhibition in the field of private label, presenting the most innovative products this sector has to show.

Due to its high importance, it gives the opportunity to the participants to present the private label products to a wide range of potential customers, including the most important retailers, importers, representatives of Super Markets and Discount Super Markets, wholesalers, etc. from Europe, South and North America, Asia and Africa.

According to recent data, the Private label products sector is constantly increasing its share by more than 30% in 17 European countries, out of the 20 monitored by Nielsen on behalf of PLMA.