Promotion of wine in third-country markets 2015-2017
The programmes for promoting wine in third-country markets are run under the National Strategic Plan for the Wine Industry; the actions of each programme are drawn up in collaboration with the industry association, the National Inter-Professional Organization of Vine and Wine (EDAOA).
The programmes cover Protected Designation of Origin (PDO) wines and/or Protected Geographical Indication (PGI) wines and/or wines with indication of grape variety (varietal wines).
The objectives of the programme are:
- to continue the efforts towards the creation of a positive image for Greek wine and to gradually establish it as a “quality wine”
- to inform industry professionals and consumers in the target markets of the quality potential of Greek vineyards and Greek wines, and to increase awareness of them
- to increase the number of trials and the preference for Greek designation of origin wines and table wines with a geographical indication in target countries.
- to achieve market penetration and further increase market shares.
The target markets of the 2015-2017 programme are:
- USA and Canada
- Switzerland
- China
- Japan
- Korea
The programmes for promoting wine in third-country markets are implemented in the framework of Council Regulation (EC) No 479/2008 and Regulation (EC) No 555/2008 and are co-financed by the Community (50%), national funding (30%), and the beneficiaries themselves (20%).