COSMETICS & BEAUTY PRODUCTS

Greece’s roughly 120 cosmetics and beauty product makers represent a leading export sector and are a key supplier to the fast growing Asian market. Drawing on Greece’s rich flora and biodiversity, Greek beauty product makers have also been expanding into natural beauty products, and have found a receptive world market as consumers increasingly turn to natural and organic products.

World demand for natural beauty products are growing at a rate of 20% per year, according to industry estimates, and Greek companies have been pioneers in the field. Some, like Korres and Apivita, have become household names around the world.