How to Export

First develop a product, or even better, a range of products. 

How to start exporting a product

First develop a product, or even better, a range of products. A well-designed product should meet the following three conditions: Good design Attractive packaging Certification (product and packaging materials) The...
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How to price a product for export

The pricing of products to be exported is a particularly important process, because in addition to manufacturing costs, other factors involved in the transportation and delivery of goods to foreign markets must also be taken into consideration....
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How to export through third parties

Exporting through third parties means selling the business’s products to an intermediary such as a wholesaler or distributor. The business might also have a representative who does not buy the products but represents them in the specific...
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How to enter foreign markets

Once the business has chosen the best markets for its products, the next decision concerns how to achieve penetration of the target markets. The factors that need to be considered are: The competitive advantages of the products in the...
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How to promote a product in foreign markets

In general, the promotional tools available to a business in foreign markets are the same as in the domestic market. These are: Advertising : particular attention should be paid to choosing the appropriate tools that will have an impact on...
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