BEAUTYWORLD MIDDLE EAST 2025

Greece Shines at BEAUTYWORLD MIDDLE EAST 2025 with a Strong National Delegation

 

Athens, 13 November 2025 | For the first time, Enterprise Greece organized Greece’s official participation at BEAUTYWORLD MIDDLE EAST 2025, one of the world’s leading exhibitions for the cosmetics and beauty industry, held from October 27 to 29 in Dubai.

Greece’s successful debut at BEAUTYWORLD MIDDLE EAST 2025 forms part of Enterprise Greece’s broader strategy to strengthen the international presence of Greek companies and promote innovative, high-quality Greek products in key global markets.

This year’s edition brought together over 2,000 exhibitors from 70 countries and attracted more than 75,000 trade visitors from 160 countries, confirming the exhibition’s global significance and dynamic growth.

The UAE cosmetics and beauty products market continues to expand steadily, with an expected annual growth rate of 5.47% for the period 2025–2033, following a market value of USD 2.55 billion in 2024. This upward trend creates promising prospects for Greek companies seeking to access one of the most rapidly developing markets in the region.

At the Greek national pavilion, which showcased 19 leading Greek cosmetics and beauty brands, the exhibitors were visited by Mr. Stylianos Gavriil, Ambassador of the Hellenic Republic to the United Arab Emirates, accompanied by Mr. Theodoros Xypolias, Head of the Office for Economic and Commercial Affairs in Dubai.

Commenting on Greece’s participation, Dr. Marinos Giannopoulos, CEO of Enterprise Greece, stated: “Greece’s inaugural presence at BEAUTYWORLD 2025 highlights the strength, creativity, and business maturity of our cosmetics and beauty industry. The sector is clearly ready to claim a meaningful position in one of the fastest-growing markets in the Middle East and North Africa. The impressive visitor turnout, the high-level networking, and the enthusiastic reception of the 19 Greek exhibitors reaffirm that extroversion remains a core strategic direction for the sector—with strong prospects ahead.”

In his remarks, Ambassador Stylianos Gavriil emphasized: “BEAUTYWORLD 2025, with its global visibility and influence, provides significant opportunities for networking, showcasing innovation, and strengthening compliance with international product safety standards. The cosmetics and beauty products market in the Middle East and North Africa, projected to reach USD 60 billion by the end of the year, represents a remarkable opportunity for all Greek producers and exporters in the field. The professionalism and high-quality presentation of the 19 Greek company booths fully reflect the sector’s growing international orientation.”