Greece at the Center of the Global Dialogue on Sustainable Hospitality
Enterprise Greece Showcases Investment Opportunities in Greece at the Future Hospitality Summit Dubai 2025
Athens, 06 November 2025 | With a strong message on sustainable growth and the investment potential of Greek tourism, Enterprise Greece participated in the Future Hospitality Summit (FHS) Dubai 2025, one of the world’s leading international events shaping the future of the global hospitality industry.
Enterprise Greece’s presence underscored Greece’s strategic position as a destination for high-quality and sustainable investments, at a time when innovation, green transition, and technology are redefining the tourism landscape worldwide.
Technology, Sustainability, and Investment at the Forefront
The discussions at FHS Dubai 2025 focused on global trends that are transforming hospitality — including artificial intelligence (AI), automation, sustainable building practices, local value chains, and community engagement.
Innovative applications were showcased, such as the use of AI to reduce operational costs, digital check-in systems, and personalized guest experiences — all designed to strike the right balance between technology and human interaction.
Sustainability emerged as a strategic pillar for the tourism of the future, with a strong focus on public–private partnerships (PPPs) that promote responsible investments, foster economic growth, and preserve cultural authenticity.
Panel Discussion on Public–Private Partnerships – “Building Destinations Together”
On Monday, October 27, Dr. Marinos Giannopoulos, CEO of Enterprise Greece, took part in a high-level panel discussion on the role of public–private partnerships in shaping sustainable destinations.
The session, moderated by Michaela Guzy, Founder & CEO of OhThePeopleYouMeet, featured:
- E. Ahmed Obaid Al Qaseer, CEO, Shurooq
- Abdulla Rashed Al Abdouli, CEO, Marjan
- Wesam Okasha, MD & Head of Global Development, TUI Hotels & Resorts
- Marinos Giannopoulos, CEO, Enterprise Greece
Panelists emphasized the critical importance of cooperation between the public and private sectors in fostering innovation, sustainability, and investment resilience.
Dr. Giannopoulos highlighted Greece’s steadfast commitment to attracting high-quality, sustainable investments that ensure the country remains a global benchmark for authentic experiences, welcoming communities, and resilient destinations.
“We presented Greece as a hub for green and innovative investments — a destination offering stability, high returns, and experiences that exceed expectations,” he noted. “Enterprise Greece will continue to promote internationally this new, outward-looking and sustainable identity of Greek tourism — one that combines professionalism with the human touch of true hospitality.”
B2B Engagement and Investment Promotion
As part of its participation, Enterprise Greece hosted a dedicated booth for B2B meetings, where it showcased a comprehensive portfolio of investment opportunities in Greek tourism and hospitality.
International investors were introduced to projects and locations that combine sustainable development, innovative design, and respect for local culture — confirming Greece’s position as one of the most attractive investment destinations globally.
Greece’s Leading Role in the Future of Global Tourism
Enterprise Greece’s participation in FHS Dubai 2025 reaffirmed the country’s leading position on the global tourism map, while highlighting the powerful synergy between investment, innovation, and sustainability.
The organization remains firmly committed to promoting Greece as a strategic investment hub and a model destination for sustainable hospitality, aligned with the values of quality, authenticity, and long-term growth.