Strong Greek Presence at International Fashion Trade Show-WHO’S NEXT – BIJORHCA PARIS SEPTEMBER 2026
Strong Greek Presence at International Fashion Trade Shows
WHO’S NEXT – BIJORHCA PARIS SEPTEMBER 2026
Athens, 17 September 2026 | With the participation of 53 Greek companies from the fashion industry, Greece’s presence at the international trade shows WHO’S NEXT & BIJORHCA PARIS SEPTEMBER 2026, held in Paris from 5 to 7 September 2026 with the support of Enterprise Greece, marked one of the largest Greek delegations in recent years.
Greek fashion and jewellery brands had the opportunity to present their collections, designs and products to a significant international audience comprising buyers, industry professionals, retail representatives, distributors and other key players in the global market. Through their participation, they showcased the creativity, high quality, contemporary design and competitiveness of Greek fashion and design, while also creating new prospects for commercial partnerships and further international growth.
This year’s spring edition brought together more than 1,300 exhibitors from 30 countries, reaffirming the international character and significant commercial reach of the two trade shows. Visitor numbers exceeded 40,000, with international buyers accounting for 55% of total attendance.
Greece secured a particularly prominent position among the participating countries with the highest number of exhibitors. In the apparel sector, Greece ranked 6th through WHO’S NEXT, while in the jewellery sector, through BIJORHCA, it ranked 4th.
More than 2,200 B2B meetings were held at the Greek stands, setting a record and highlighting the dynamism of Greek companies while creating significant opportunities for further networking.
The WSN Academy also provided significant added value to participating companies through a comprehensive programme of masterclasses, workshops and meetings with industry experts. Professionals had the opportunity to learn about emerging trends shaping the future of fashion and retail, exchange views and expertise, and explore the challenges and new opportunities arising in an ever-changing international environment.
Representatives of the Economic and Commercial Affairs Office of Greece in Paris visited the Greek stands, reaffirming the institutional support they provide to Greek entrepreneurship and the efforts of Greek brands to expand internationally.
Commenting on Greece’s successful participation in the two trade shows, Dr Marinos Giannopoulos, CEO of Enterprise Greece, stated: “The positive impact of Greece’s participation in this September’s international trade shows reinforces our optimism about the prospects and future of the Greek fashion industry. The strong and consistent presence of Greek businesses in international markets highlights the significant potential, competitiveness and outward orientation of the Greek fashion industry. Enterprise Greece remains firmly by the side of businesses, supporting their efforts to achieve a dynamic and continuously stronger presence in the global market.”