Greek Chic: The Creativity and Extroversion of 104 Greek Companies Showcased in Paris, New York, and Milan
Greek Chic: The Creativity and Extroversion of 104 Greek Companies Showcased in Paris, New York, and Milan
Athens, October 10, 2025 | Greek fashion stood out at the international fashion fairs where Enterprise Greece organized the national participation in September 2025. A total of 104 Greek companies from the sector presented their creations in the world’s top fashion capitals — Paris, New York, and Milan — attracting the attention of visitors and buyers with the uniqueness, quality, and authenticity of their products.
“Greek Chic” has now been established as a national brand in international markets, becoming a reference point for the dynamism of modern Greek design, which blends creativity with tradition and global trends. The strong presence and positive impact of Greek companies in the international events this September send a powerful message about the further strengthening of their position in the global market. Greek designers are already preparing for the 2026 exhibitions, expanding their opportunities for collaboration and networking. It is also worth noting that the Greek participations were actively supported by the Economic and Commercial Affairs Offices of Greece in the host countries, significantly contributing to the enhancement of Greece’s overall presence.
By Exhibition:
Paris – WHO’S NEXT & BIJORHCA (September 6–8, 2025)
A total of 43 Greek companies participated through Enterprise Greece in the two Paris events. The exhibitions attracted over 38,000 visitors and 1,300 exhibitors from 62 countries. Greece was among the top five national participations, highlighting its strong presence in the French fashion market.
New York – COTERIE (September 14–16, 2025)
At the international COTERIE exhibition, held at the Javits Center and featuring nearly 700 brands from 35 countries, 11 Greek companies participated. The event reaffirmed its role as a meeting point for leading fashion houses and emerging designers.
Milan – MICAM & MILANO FASHION AND JEWELS (September 7–9 & 20–23, 2025)
In Milan, the heart of Italian and global fashion, the Greek delegation included 50 companies. MICAM hosted more than 1,000 international brands, while MILANO FASHION & JEWELS featured 660 companies from 34 countries, with Greece recording one of the largest delegations in terms of participation numbers.
Referring to Greece’s dynamic presence at major international fairs, Dr. Marinos Giannopoulos, CEO of Enterprise Greece, stated: “This year’s strong presence of Greece in international fashion exhibitions proves that Greek fashion is gaining ground in the most demanding markets. A defining element of our national participation is that in Paris, our country ranked among the top five national representations, confirming that Greek designers now play a leading role on the international stage.”
Mr. Antonis Alexandridis, Ambassador of Greece to Paris, had the opportunity to visit the Who’s Next – Bijorhca International Exhibition and commented: “During my visit, I met with company representatives with whom we maintain close collaboration, supporting their business initiatives distinguished by innovation, high quality, and professionalism. Exhibitors expressed satisfaction with the visitor turnout and the contacts they established, emphasizing the importance of their participation. The support provided by Enterprise Greece was also highly praised. I am confident that this effort will continue, with even stronger participation from Greek companies — both established and new — in the next edition.”