Big 5 Global 2024- Greece with 50 companies in the major international exhibition of building materials

Big 5 Global 2024
Greece with 50 companies in the major international exhibition of building materials

Athens, October 13, 2024 – Greece’s presence for yet another year at the “Big 5 Global”, the most important exhibition in the field of building materials and construction in the Middle East, which was held in Dubai, United Arab Emirates from November 26 to 29, 2024, was dynamic. The organization of the Greek presence was undertaken again this year by Enterprise Greece.

Big 5 Global presents the widest variety of products and services, attracting trade visitors from the United Arab Emirates and the Middle East, but also from neighboring countries such as Saudi Arabia, India, Iran, and Iraq, as well as Sub-Saharan and North Africa. This year, the exhibition’s audience was more targeted than any other event, enhancing business opportunities and international collaborations.

Fifty (50) Greek companies participated in this year’s event, in 10 different halls of 1,600 sq.m. The stands of Greek exhibitors stood out for their unified and strong national identity, which was characteristically reflected through the “Greece” signage, demonstrating the dynamics of the industry which impressed exhibitors and visitors.

At the same time, and for the third consecutive year, an impressive space with excellent architectural design was created, dedicated to the promotion of Greek Marble, in the central corridor of the exhibition center. This action was implemented in collaboration with Enterprise Greece and the Association of Marble Enterprises of Macedonia and Thrace (SEMMTH), in the framework of the strategic three-year plan to strengthen the marble industry. At the same time, an Enterprise Greece office operated to support Greek participation.

On the first day of the exhibition, a networking event was held as part of the Greek participation in the “Big 5 Global”. The event was organized by Enterprise Greece in collaboration with the Embassy of Greece in the UAE and the Hellenic Business Council Dubai. The event was attended by many businessmen and representatives of Greek companies, as well as Greeks residing in Dubai, creating an excellent opportunity for networking and strengthening business relations. The event provided a framework for the exchange of views and the development of new partnerships, strengthening Greece’s position in the construction and technology sector in the region.

Also, in StartUp City, a presentation of the Greek ecosystem of start-ups was held by the Director of SMEs & Large Exporters – Industry, Energy, Shipping & Country Promotion of Enterprise Greece, Ms. Annita Tryposkoufi, who analyzed Greece’s emerging technology and startup ecosystem—a landscape characterized by resilience, innovation and strategic growth.

The exhibition was visited by the Deputy Minister of Foreign Affairs responsible for economic diplomacy and extroversion, Mr. Κostas Frangogiannis, who had the opportunity to be guided by EG executives, Mrs. Annita Tryposkoufi and Ms. Vivi Kalamara, to the Greek pavilions, to be informed about the latest developments in the field of building materials and construction. The Deputy Minister and his staff were accompanied by the Ambassador to the UAE, Mr. Antonis Alexandridis, the Secretary of the Economic and Financial Services Department, Mr. Dimitris Thomopoulos, the Secretary of the Economic and Financial Services Department, Mrs. Chryssa Leventis and, of course, the representatives of Enterprise Greece. This visit confirmed the importance of Greek participation in the international exhibition and the support of Greek diplomacy towards strengthening trade relations with this region.

Mr. Frangogiannis expressed his appreciation over the Greek participation: “I had the opportunity to tour the “Big 5 Global”, where 50 leading Greek companies active in the construction industry, including 8 start-ups, were dynamically present. In their innovatively designed stands, they presented innovative solutions and services for key stages of construction – building materials such as stone, marble, tiles, insulation materials and paints, and solar, and electric heating systems. Exhibitors shared their enthusiasm for the exhibition, which acts as a gateway between East and West and offers ground for cultivating synergies and expanding their businesses. Warm congratulations are due to Enterprise Greece, the Embassy of Greece in the UAE, and the ISD Office in Dubai for the excellent organization of the Greek participation in the event.”
Ambassador Antonis Alexandridis also spoke about his impressions of the Greek participation in Big 5 Global: “I had the honor and pleasure to visit the International Exhibition of Construction and Building Materials “BIG5 Global” and talk with the 50 Greek exhibitors. The particularly high participation confirms the dynamism and extrovert character of the Greek economy, and, at the same time, the opportunities presented by the UAE and the wider region for Greek entrepreneurship. Our Embassy, in cooperation with Enterprise Greece, which successfully organized the National Participation, will remain a helper and supporter of the efforts of Greek extrovert businesses.”

The company’s CEO, Dr. Marinos Giannopoulos, talked about the impressive Greek participation and contribution of Enterprise Greece: “In a difficult external environment due to the complex conditions prevailing in the wider Middle East region, we are proud of Greece’s excellent presence for another year in the “Big 5 Global”. Our country remains firmly in the largest national participation in Europe, as it is 3rd after Germany and Italy, presenting the latest innovation and technology products and services for the construction industry. Enterprise Greece supports with a variety of actions the exports of building materials in Greece, which, according to provisional ITC data, amounted to €6.1 billion in the first nine months of 2024. showing an increase of 2% compared to the corresponding period of 2023, representing 15.9% of total Greek exports, a percentage that is expected to increase by the end of this year”.