Greek Companies at the International Exhibitions PURE LONDON x JATC & SCOOP with the support of Enterprise Greece

Athens, 30 July 2024 | From 14 to 16 July 2024, Olympia London hosted the leading international fashion trade fairs, Pure London x Just Around The Corner (JATC) & SCOOP, under the auspices of Hyve. These Exhibitions are held twice a year, bringing together under one roof buyers, designers, and well-known brands from the fashion and retail sectors.
The PURE LONDON x JATC Exhibition has emerged as the most innovative and diverse fashion celebration in the UK, offering reliable predictions of future trends and creating opportunities for commercial partnerships. The event hosted more than 6,000 visitors and a total of 160 brands.
SCOOP, recognized by fashion experts, is one of the leading lifestyle shopping platforms in the UK. The Exhibition was a great success and attracted over 3,000 visitors.
The Greek participation in the two events consisted of 14 of the most remarkable and successful Greek companies in the sector, which are active in the fields of clothing, footwear, accessories, and jewelry. During the exhibitions, the Greek participating companies managed to stand out, promoting the unique aesthetics and high quality of Greek products, attracting the interest of buyers and designers from all over the world and achieving important collaborations.
The companies participated in alphabetical order are: ACCESS FASHION, AETHER CONCEPT, AKSHARA DEVYANI, CONTESSINA LONDON, DEVOTION, FRANGOS + HANDMADE JEWELRY, HANDPRINT DREAM APPAREL, HARIS COTTON, JOIN CLOTHES, PEARL & CAVIAR, TASSOS MITROPOULOS, V&R, SORENA HANDMADE, ELVIAC/SOCKERS.
The CEO of Enterprise Greece, Dr. Marinos Giannopoulos, stated: “Greek fashion is known for its unique aesthetics that combine the rich cultural heritage of our country with modern elements. High quality and attention to detail are key features of Greek clothing, footwear, accessories, and jewelry products, while innovative ideas and creativity distinguish Greek designers. In addition, Greek fashion promotes sustainability, with many designers using eco-friendly materials and environmentally friendly production processes. At Enterprise Greece we are proud to support the presence of Greek companies in international markets and fashion exhibitions, thus enhancing the dynamics of the Greek industry.”
 & SCOOP, under the auspices of Hyve. These Exhibitions are held twice a year, bringing together under one roof buyers, designers, and well-known brands from the fashion and retail sectors.</p>
<p>The PURE LONDON x JATC Exhibition has emerged as the most innovative and diverse fashion celebration in the UK, offering reliable predictions of future trends and creating opportunities for commercial partnerships. The event hosted more than 6,000 visitors and a total of 160 brands.</p>
<p>SCOOP, recognized by fashion experts, is one of the leading lifestyle shopping platforms in the UK. The Exhibition was a great success and attracted over 3,000 visitors.</p>
<p>The Greek participation in the two events consisted of 14 of the most remarkable and successful Greek companies in the sector, which are active in the fields of clothing, footwear, accessories, and jewelry. During the exhibitions, the Greek participating companies managed to stand out, promoting the unique aesthetics and high quality of Greek products, attracting the interest of buyers and designers from all over the world and achieving important collaborations.</p>
<p>The companies participated in alphabetical order are: ACCESS FASHION, AETHER CONCEPT, AKSHARA DEVYANI, CONTESSINA LONDON, DEVOTION, FRANGOS + HANDMADE JEWELRY, HANDPRINT DREAM APPAREL, HARIS COTTON, JOIN CLOTHES, PEARL & CAVIAR, TASSOS MITROPOULOS, V&R, SORENA HANDMADE, ELVIAC/SOCKERS.</p>
<p>The CEO of Enterprise Greece, Dr. Marinos Giannopoulos, stated: "Greek fashion is known for its unique aesthetics that combine the rich cultural heritage of our country with modern elements. High quality and attention to detail are key features of Greek clothing, footwear, accessories, and jewelry products, while innovative ideas and creativity distinguish Greek designers. In addition, Greek fashion promotes sustainability, with many designers using eco-friendly materials and environmentally friendly production processes. At Enterprise Greece we are proud to support the presence of Greek companies in international markets and fashion exhibitions, thus enhancing the dynamics of the Greek industry."</p>/sddefault.webp)