Thursday, 19 March 2015

Impressive Greek Presence at Mobile World Congress 2015


Impressive Greek Presence at Mobile World Congress 2015

The Greek presence at the Mobile World Congress 2015, held for the 10th year in Barcelona, Spain was marked by great success.

More than 93,000 visitors from 200 countries visited the event, where 2,100 exhibitors showed their products and services, from applications on mobile devices, super-fast networks, 5th generation technology, the Internet of Things, interconnected cars, remote control devices (from vacuum cleaners to industrial diggers!), health, electronic trading, transport, new trends in social networks, entertainment and the management of vast amounts of data.

The Greek mission included 40 companies and organisations and created very positive impressions. This year's message—Growing the Ecosystem—highlighted that the development of the ecosystem of innovation is a key growth factor for the entire Greek economy.

In addition to business networking at the Greek pavilion, the Greek mission conducted "business diplomacy," as representatives of HAMAC and Enterprise Greece, accompanied by a team from Greece’s Panteion University, visited the national pavilions of many other countries, including those of Brazil, India, Pakistan, USA, Tunisia, Egypt, Turkey, Israel, Hong Kong, Scotland, Ireland, Belgium, Canada, Catalonia, France, Hungary, Korea, Morocco and Iran, to develop contacts and exchange ideas for future cooperation.

Particularly important were the contacts made by the representatives of Enterprise Greece. Enterprise Greece executives held 30 meetings with international companies to promote Greece as an investment destination, the export capabilities of Greece’s IT industry, and new partnerships within the Greek technological ecosystem.

Day three of the congress was a day of celebration as the Greek pavilion hosted a successful reception with the title "Taste the Greek Spirit." Hundreds of people passed by the Greek booth to taste a wide variety of Greek traditional food and drink red and white wines, raki and mastic liqueurs.

The many visitors to the Greek pavilion had the opportunity to learn that the more than 300 "players" in Greece’s IT ecosystem account for almost 1 billion Euro in added value to the Greek economy.

The Greek pavilion was also supported by the Greek state through the Ministry of Economy, Infrastructure, Marine and Tourism and the General Secretariat of Communications.