Intercultural Communication between China and Europe

Monday, 11 January 2021

21 January 2021 | Online training: Zoom | Co-organised with EUROCHAMBRES

The EU SME Centre is excited to invite you to a new training workshop on the topic 'Intercultural Communication between China and Europe' with take place online on Zoom on 21 January 2021 - free of charge. The online training workshop is organised together with EUROCHAMBRES, in collaboration with the Portugal-China Chamber of Commerce & Industry.

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Intercultural Communication between China and Europe

21 January 2021 | Online training: Zoom | Co-organised with EUROCHAMBRES

The EU SME Centre is excited to invite you to a new training workshop on the topic 'Intercultural Communication between China and Europe' with take place online on Zoom on 21 January 2021 - free of charge. The online training workshop is organised together with EUROCHAMBRES, in collaboration with the Portugal-China Chamber of Commerce & Industry.


Time: 09:00 - 12:00 (Lisbon time)
10:00 - 13:00 (Brussels time)
17:00 - 20:00 (Beijing time)

In recent years, it has been more necessary than ever to be a part of the growing global community, especially when doing global business. The importance of knowing how to communicate across cultures has become more essential than ever, especially when doing business with one of the most promising market in the world – China. The trade relations between China and Europe have progressively intensified in recent years, and the Chinese market has in recent years been a very attractive market for Wester companies. However, the vast difference in the Chinese culture and business practices creates great challenges when establishing, developing, and maintaining economic relations with China.

This training will provide you with knowledge of the cultural differences in China from communication and business perspective, understand the Chinese mindset, including the concepts of ‘face’ and ‘guanxi’ and to understand the ‘why’ of the Chinese mentality in the professional environment. This workshop will give you some tools and skills to overcome the cultural barrier between East and West and minimize potential misunderstandings in the communication with business partners through practical examples and case studies.

During this online workshop, you will acquire the essentials:

  • Understand the typical Chinese work values and work culture,
  • Learn how to decode the Chinese way of thinking through intercultural communication concepts and approaches,
  • Get you one step closer to succeeding on China

Register here.

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