Thursday, 19 May 2022

58 Greek wine and spirits producers participate in ProWein 2022


58 Greek wine and spirits producers participate in ProWein 2022

Athens, 19 May 2022 | Greek wine and spirit producers turned out in record number at this year’s ProWein 2022 exhibition, the world’s leading international trade fair for wines and spirits, with 58 Greek exhibitors present at the fair. ProWein 2022 was held in Düsseldorf, Germany on 15 to 17 May and attracted 5,700 winemakers from all over the world and over 38,000 trade visitors from 145 countries.

The national pavilion, organized and supported by Enterprise Greece, hosted outstanding winemakers from the Regions of Eastern Macedonia and Thrace, Attica, Epirus, Thessaly, Crete, Central Greece among other regions of Greece. The national pavilion held a prominent position next to major wine exporting powers such as Italy.

The Greek wine industry made major strides in 2021, with exports of Greek wine and spirits growing dramatically not only in strategic European markets (almost 100% in the United Kingdom) but also in North America (10% in the US and 20% in Canada compared to 2019) and Asia, with an increase in the average selling price per liter, which indicates that consumers worldwide appreciate the high quality of Greek wines.

Trade visitors had the opportunity to taste many of the more than 300 indigenous Greek varietals and learn about the new generation of Greek wines from knowledgeable winemakers, both established and emerging.

Betty Alexandropoulou, Executive Director and Member of the Board of Enterprise Greece, attended ProWein 2022, met with representatives of wine makers and wine associations, and stated: "Enterprise Greece is present at all major trade fairs such as ProWein 2022, supporting the extroversion of our economy and of our country. Greek wine is increasingly recognized globally for its exquisite quality, innovation and the more than 300 indigenous varietals that characterize it. This is reflected in the interest shown by international buyers, who distribute Greek products to consumers worldwide."

Vassilios Koinis, the Greek Consul General based in Düsseldorf, underlined: "Greece, with its impressive presence at ProWein 2022 and the dynamism of its winemakers, proves that it has overcome the crisis of the pandemic and is geared to growth."

The national participation was supported also by the presence of Effrosyni Georgiou, Head of the Economic and Commercial Affairs Office of the Greek Consulate in Düsseldorf.