Tuesday, 12 March 2019

Berlin International Hotel Investment Forum


Berlin International Hotel Investment Forum

Athens, 12 March 2019 | Greek investment opportunities were showcased at this year’s International Hotel Investment Forum (IHIF) through a series of one-on-one meetings and a special roundtable devoted to the Greek property market, one of the Mediterranean’s hottest investment destinations.

The IHIF, held in Berlin March 4-6 is considered one of the leading hospitality investment fora in Europe with this year’s edition drawing 2,500 senior executives from more than 80 countries. According to one recent survey released during the event, Greece was among the three most popular destinations in the Mediterranean – and among the top 10 in Europe – for hotel investors.

Enterprise Greece, which regularly participates in IHIF, this year enhanced its presence at the Forum by organizing a special roundtable dedicated to Greece. The roundtable hosted 20 motivated investors: investment fund managers, international hotel chain executives and manufacturers interested in assessing the country's investment opportunities and learning more about the Greek economic situation and the tourism sector.

During the roundtable, Enterprise Greece Chairman and CEO Grigoris Stergioulis updated investors with the latest data on Greece’s economic recovery and its booming tourism sector, ongoing infrastructure and privatization projects, and the outlook for the Greek economy and market. His remarks also included particular emphasis on the matchmaking services provided by the agency to connect foreign investors with Greek companies, as well as the investor support services Enterprise Greece offers investors throughout the investment process, including the Fast Track law for major strategic projects.

On the sidelines of the Forum, Enterprise Greece officials held 54 private meetings with executives of companies from France, Austria, Germany, Spain, and the USA. The aim of the meetings was to present Greece's investment opportunities in the tourism and real estate sectors.

Among foreign executives, particular interest was shown in the luxury hotel segment and in the development of mixed use projects (which combines resort facilities with luxury residences) both in well-known and secondary destinations. This reflects a growing trend that has been clearly observed recently, signifying increasing interest by major international hotel brands to penetrate the Greek market.