Greece is the Partner Country at the world’s largest food fair, Anuga 2015, in Germany

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Monday, 14 September 2015

Greece is the Partner Country at the world’s largest food fair, Anuga 2015, in Germany

Enterprise Greece is organising the country’s official participation in the Anuga 2015 international trade fair in Cologne, Germany, from 10 to 14 October 2015, at which Greece is this year’s Partner Country.

Anuga takes place every two years and is the leading international food and beverage trade fair, attracting thousands of visitors from all over the world.

Greece’s participation, this year as partner country, is part of an action plan that aims to raise the profile of Greek companies, and by extension to promote Greek exports and attract investment. It is through these kinds of initiatives that the state is providing practical support for Greek exports in the current economic circumstances, helping to make the country more outward looking.

Greek companies are present at major events and are achieving effective penetration in existing and new markets, with Greek food exports to Germany and worldwide increasing year-on-year thanks to the quality of the products and their high nutritional value.

The slogan of this year’s national participation is “Invest in Taste”, emphasising the fact that anyone selecting Greek products is essentially making an investment in taste, quality, and well-being. At the same time, it is a clear invitation to investors and merchants in the food and beverages sector from all over the world.

Enterprise Greece is organising a series of events and promotional activities in Greece and Germany to mark the country’s participation as the Partner Country in Anuga 2015.

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