Ode to Fashion and Style

Athens, 29 January 2019| Under the banner: “Ode to Fashion and Style", Enterprise Greece this month organized 52 Greek exhibitors to participate in three parallel international exhibitions in Paris, the fashion capital of the world.

Between January 21 and January 22, the French capital hosted the fashion and accessories expo Who's Next, the jewelry show Bijorhca' (jewelry) and the trade show Maison et Objet, which focused on home furnishings. The three shows attracted 4,500 exhibitors from around the world who came to Paris to see the latest fashion trends of the season.

Once again, the French capital brings together, with unparalleled style and professionalism, the latest fashion trends in clothing, footwear and accessories, jewelry and home furnishings. Trade visitors (the exhibitions are not open to the general public) flocked to vendors from more than 120 countries to place their orders. Despite inclement weather and record crowds, orders were processed seamlessly during the exhibition days. The ongoing development of this sector, as well as the tradition of Paris in the field of fashion and style, enriched the presentations and the experience for trade visitors.

The participating Greek companies highlighted the importance of these events and the need for the continued presence of established businesses. In addition, exhibitors stressed that stable partnerships are a necessary prerequisite for building credible brands, which also has a positive impact on the image of the country in general. Moreover, the simultaneous operation of two exhibition stands in two of the above events illustrates the dynamic prospects of Greek businesses.