Digital Platforms B2Bs

In previous years, the main way for promoting and showcasing Greek food was to organize Greek stands in major sector trade fairs, which took place each year all over the world and brought together hundreds of Greek companies from various industries, with Enterprise Greece’s support and assistance.

Unfortunately, the unprecedented pandemic led to the cancellation of almost all trade fairs planned for 2020, while the situation also remains uncertain for 2021.
Enterprise Greece goes through every alternative, including the utilization of online Β2Β meetings organized by major international platforms with many years of relevant experience.

The online buyers / sellers meetings constitute an alternative that helps export companies in the current situation, given the restrictions imposed by the pandemic. The online meetings allow to keep in touch with existing buyers and approach new ones, as well as to develop networks with colleagues in the sector, and offers you the opportunity to expand you customer base.

One of the main advantages for the companies participating in these platforms is that it helps them connect with an ever expanding buying public, regardless of time and place. Virtual events now form an integral part of corporate marketing strategies, since they are an innovative method for companies to maximize the performance of their investment from their participation in the platforms, while at the same time they reduce their cost.