Greece unveils new branding for marble products
World famous since antiquity for its marble statuary and temples, Greece’s marble sector this month launched a first time ever branding campaign, highlighting the enduring quality of Greek marble and its application in contemporary construction.
The new brand identity – GREEK MARBLE Then. Now. Forever. – was unveiled at a specially designed promotional stand at the Big 5 building trade fair in Dubai, and was the result of close collaboration between Enterprise Greece and the Association of Marble Companies of Macedonia and Thrace. The new brand was then launched at a special event with invited buyers and other guests.
Greece is one of the world’s Top 5 exporters of marble and fine Greek marble graces public spaces across the Middle East and Asia: from leading hotels in India, to office buildings in the United Arab Emirates, to the mosques of Mecca and Medina. In the past year, Greek marble exports to the UAE have been growing at a 20% rate, according to industry experts.
“It is with great pleasure here at BIG 5 Dubai in a specially designed pavilion that we highlight the branding of Greek marble in the global market,” said Betty Alexandropoulou, Executive Director and Member of the Board at Enterprise Greece. “Enterprise Greece and the Association of Marble Companies of Macedonia-Thrace, collaborated with the common goal of enhancing the extroversion of this emblematic sector for Greek exports and increasing the added value of the final product.”