Our View: Investing in Hospitality
CEO, Enterprise Greece
From hotels to cruise terminals to luxury resorts, Greece has witnessed a boom in hospitality investments these past five years. This year, tourism arrivals are expected to surpass last year’s levels, suggesting a record 2023 for a sector that accounts for roughly one quarter of the economy and one in five jobs.
The Greek tourism product has evolved in recent years and Greece has evolved into a year-round destination as well. From a simple sun and sea formula, hospitality services have become more innovative and sustainable.
This has not gone unnoticed in the global market. With visitor arrivals approaching 30 million per year, Greece is now poised to become one of the world’s Top 10 tourism destinations.
Investors, comprising some of the world’s top companies – from Goldman Sachs to Singapore’s sovereign wealth fund – have also noticed. Combined with the country’s sweeping, pro-business reforms of the last decade, Greece has become a sunny destination for global hospitality investors.