Our Pavilion

Enterprise Greece, cordially invite you to discover Greece's wines from 19-21 March at ProWein in Düsseldorf or to further deepen your impressions.

The unique flavours of autochthonous Greek grape varieties and the varied terroirs of Greece are skilfully exploited by the wine makers of the country, opening up a fascinating world of taste with their wines. The new generation of Greek wines has rightly already won much recognition in the wine scene and inspires beyond.

This year we have two very special offers for our visitors:

1) Individual Greek wine tasting | on all three ProWein days (on Monday only from 1 pm)
Just tell us the topics you find interesting about Greece's wines and let us know when and how much time you have. Are you more interested in crisp white wines with high minerality and lively acidity? Or velvety, elegant red wines that are also good food companions? Or rather deep and expressive red wines with great ageing potential? Or individual regions or grape varieties? Or a combination or a good overview? We will arrange a customised tasting for you together with the Greek wine expert Grigoris Michailos, supplemented by visits to individual exhibitors if required.

2) Participation in guided tastings with Caro Maurer MW | on Monday, 20.03.2023
10.30 am “Assyrtiko – the white Greek star”
Caro Maurer MW introduces you to Assyrtiko by means of six wines from different regions, in different styles, with different winemaking methods. Immerse yourself in the expressions and charm of the noblest Greek grape variety.
12.00 “The gems of Greece”
Besides Assyrtiko, Greece has a fascinating number of other high-quality autochthonous grape varieties to offer. Caro Maurer MW will take you on an exciting journey to six of them. Taste the best that Greece has to offer.

Individual tasting, guided tasting or both: please contact us at f.zogopoulou@eg.gov.gr so that we can coordinate all further details. Together with the more than 50 Greek producers at the stand of Enterprise Greece in hall 17, we are looking forward to your visit at ProWein.

Enterprise Greece (www.enterprisegreece.gov.gr) is the official agency of the Greek State, under the supervision of the Ministry of Foreign Affairs, to showcase Greece as an outstanding destination for investment and to promote the highly competitive products and services produced in Greece for export.


Visit our Free Tasting Area!

- Hall 17 H39 -

During all three days of the fair, there will be the opportunity for the visitors of the Greek Pavilion to get an uncomplicated first overview of the most important grape varieties and wine styles. More than 50 wines will be available for tasting, showing the dynamics of the indigenous Greek grape varieties as well as new trends in winemaking. Greek wine expert Grigoris Michailos and his team of sommeliers will always be available to answer questions.

The Exhibition

ProWein 2023 adds new chapter to its success story.

The trade fair has become the most important marketplace for wines, spirits, and craft drinks with its more than 90,000 visitors worldwide. It follows on from the success story of the past 28 years and confirms its leading role as the world’s biggest and most relevant trade fair for wines and spirits once again.

ProWein started in 1994 with 321 exhibitors from eight countries and reached its preliminary climax at the 25th anniversary in 2019 boasting 6,900 exhibitors from 64 countries and 61,560 visitors from 143 nations.

After the pandemic, last year’s show has impressively ‘dialed back in’. The key data confirm that the face-to-face format with personal exchange, live tastings and a comprehenisve programme of accompanying expert events is hard to beat: 5,724 exhibitors from 62 countries and more than 38,000 trade visitors from 145 countries it proved the pivotal industry event and THE international business platform in 2022.

The international product spectrum is unique and offers the unique opportunity to professionals from food retail, specialist retail, food service and catering to gather comprehensive information, scout, and order new trends. Apart from the traditional markets, new and dynamic sales regions are emerging.

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